Leadership changes at Zalando Partner Marketing Services

We are delighted to announce that, effective January 1, 2025, Joanna Rogers will take on the role of Senior Vice President for Zalando Partner Marketing Services (ZMS). Joanna has been an integral part of Zalando’s leadership since 2021, driving the creation and growth of our Beauty, Designer, and Pre-owned offerings into vibrant, distinct propositions for both customers and partner brands. Her expertise in retail media strategy, excellent partner relationship management, and delivering integrated solutions makes her uniquely placed to lead ZMS into its next chapter.

In this new role, Joanna will focus on expanding ZMS as a core driver of Zalando’s B2C strategic growth, empowering partners with data-driven and inspirational marketing capabilities. Reporting directly to Co-CEO Robert Gentz, Joanna’s leadership underscores the importance of ZMS within Zalando’s broader ambitions of retail media innovation and partner success.

We are equally excited to share that Andreas Antrup, who has built our Partner Services and ZMS business, will be relocating to China to establish and lead Zalando’s new tech hub in Shenzhen. This move aligns with Zalando’s strategic goal to integrate content into commerce and offer personalised inspiration and entertainment for our European customers. 

For any questions, please feel free to reach out to your Zalando contacts.