Splash Screen Takeover

The Splash Screen Takeover is your brand's most direct moment with a Zalando shopper, a full-screen video that plays the instant they open the app. 

No scrolling, no competing content. Just your story, front and centre.

It's designed for brands that want to make a strong first impression: launching a new collection, reinforcing brand values, or driving awareness with an audience that's already in a shopping mindset.

Want to know more? Learn about the benefits of Splash Screen Takeover.

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Three assets are required to maximize your campaign performance - video, brand logo, and button text. Everything else on screen (Zalando logo, close button, sponsored tag, audio toggle, mute/unmute control) is fixed by the platform.

Video auto plays and muted unless the user has sound enabled in their app settings.

• Format: MP4, AAC Audio

• Duration: 5 to 8 seconds

• Size: 720 x 1280 px

• Aspect ratio: 9:16

• Max. file size: 20MB

Poster image for the video.

• Format: JPG or PNG

• Size: 1080 × 1920 px

• Aspect ratio: 9:16

• Max. file size: 500 KB

Tapping your logo or brand name takes users to your Brand Profile, Brand Home, or a filtered catalogue.

• Format: PNG (with transparent background)

• Size: 320 × 320 px

• Aspect ratio: 9:16

• Max file size: 10 MB (files over 500 KB are automatically compressed)

By tapping the button, users will be directed to the campaign landing page.

• 22 characters max

• Zalando logo: Video auto plays and muted unless the user has sound enabled in their app settings

• Close button: Tapping your logo or brand name takes users to your Brand Profile, Brand Home, or a filtered catalogue (depending on what's set up)

• Sponsored Tag: Tapping your logo or brand name takes users to your Brand Profile, Brand Home, or a filtered catalogue (depending on what's set up)

• Audio toggle: Customisable, within Zalando only

• Follow button: Customisable, within Zalando only

The formats that perform best have a clear story with a beginning, middle, and end — even in under 8 seconds. A collection of beautiful visuals without a thread rarely lands. Give your audience a reason to keep watching.

1. Keep all the critical content within the marked safe area. UI elements (brand bar, CTA button) overlay the bottom of the screen.

Safe area template - download and reference

Right click or long hold. Then save.

2. Accessibility requirements. All creatives must comply with the European Accessibility Act (EAA) guidelines for Zalando ad formats. Make sure your content complies with the Zalando standard.

3. Use this three-beat structure for your video:

4. Keep content visually simple. On a mobile screen, bold beats complex. A single strong shot outperforms a busy composition every time. If your key message isn't readable in a glance, simplify.

5. Keep your logo above the play button in the last frame of the video. The final frame stays visible for 2 seconds after the video ends. Download the last frame safe area template to make sure your logo placement not in the centre of the screen.

Mood-only video. Why it fails? Nothing pulls the viewer through — lower completion, lower impact.

Unclear product focus. Why it fails? If the viewer can't tell what you're selling in 2 seconds, the moment is lost.

Text overlays. Why it fails? Not permitted. Text overlays don't read well on small screens anyway.

Visual overload. Why it fails? Complex compositions lose clarity on mobile.

White logo on transparent background. Why it fails? Invisible on-screen. Always check your logo renders correctly.