Awareness Teaser - Home Feed
Format Guidelines
What is the Awareness Teaser?
The Awareness Teaser is an upper-funnel format designed to capture customers’ attention and introduce brand early in their shopping journey. Positioned prominently within the Home Feed, it provides an opportunity to create a strong first impression through engaging visuals and clear messaging.
The format is particularly suited to awareness campaigns, helping brands build visibility, communicate their message and encourage customers to explore further. To make the most of the placement, creative should be visually distinctive, easy to understand at a glance, and aligned with the campaign’s overall brand identity.
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How it works?
1 / 3
Initial state on Home Feed
Static image or the video will play automatically for 5 seconds, then pause.
2 / 3
During swiping
Your creatives and three relevant products to have a stronger connection across the creative towards your articles
3 / 3
Swipe ends
To remind the users to discover more
What you need to deliver?
Three main assets 1. Cover Slide Video and Image, 2. Two Slide Images, 3. Selected SKUs in each slide are required to maximize your campaign performance. Everything else (brand name, follow button, sponsored tag, swiping dots, view more) is fixed by the platform.
Cover
One image, no SKUs at a time.
Animated Image (optional):
Uploading a video for the first cover is highly recommended. Animated Image, 5s muted
Format: MP4
Duration: 5 seconds, muted
Size: 468 x 674 px
Max. file size: 10MB
Poster image:
Format: JPG or PNG
Size: 1486 x 2145px
Max. file size: 500 KB
Slides
One image of each slide with three SKUs at a time. Match the SKUs to the image for maximum engagement.
If an item within a slide is out of stock, it will be hidden. If all items within a slide are out of stock, the entire slide will be hidden.
Slides 1,2 are mandatory. Slides 3,4 are optional.
Poster image:
Format: JPG or PNG
Size: 2229 x 2145px
Max. file size: 500 KB
SKUs:
12 SKUs that correspond to the products featured in the poster image, and will display three SKUs at a time.
Destination
Customisable, within Zalando only.
Fixed Elements
How to Make the Content Experience Great
Background colour must be dark for legibility. Image background color must be no brighter than #F3F3F3. No additional borders needed.
Keep all the critical content within the marked safe area. Refer to the safe zones in the images below.
Safe Zone - Cover
Right click or long hold to save.
Safe zone - slides
Right click or long hold to save.
Right click or long hold to save.
3. Accessibility requirements. All creatives must comply with the European Accessibility Act (EAA) guidelines for Zalando ad formats. Make sure your content complies with the Zalando standard.