Collection Teaser | Catalog

The Collection Teaser is a mid-funnel format designed to bridge lifestyle inspiration and product exploration. 

The format places brands’ Collections in the Catalog pages to drive product exploration, such as clicks and engagements. It enables users to navigate directly from the content to specific product or collection pages in a single tap.

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Two main assets 1. Image, 2. Copies are required to maximize your campaign performance. Everything else (brand name, follow button, sponsored tag) is fixed by the platform.

• Format: JPG or PNG

• Size:  1484 x 714 px

• Size for Designer Category: 2229 x 2145 px

• Max. file size: 500 KB

• Title: 22 characters

• Subtitle: 42 characters

• Paragraph: 95 characters

• Call-to-Action Text:  22 characters

1. For better legible experiences: 

• Image background color must be no brighter than #F3F3F3. No additional borders needed.

• Logo placement is flexible, but ensures sufficient spacing from all edges to maintain visual balance and prevent the logo from appearing cramped or clipped.

• Provide text elements separately rather than embedding them directly into visual assets.

2. Avoid all caps. Use sentence case for a clean, approachable, and consistent visual hierarchy.

3. Avoid URLs in text elements. Do not include URLs directly in text elements. Use designated link components or other approved interaction patterns to direct users to external destinations.

4. Accessibility Requirements. All creatives must comply with the European Accessibility Act (EAA) guidelines for Zalando ad formats. Make sure your content complies with the Zalando standard.