Awareness Teaser - Gender Home (Web)

The Gender Home Awareness Teaser is a high-visibility advertising format designed to capture customers’ attention and introduce brands or campaigns early in their shopping journey. Positioned prominently within the Home Feed, it provides an opportunity to create a strong first impression through engaging visuals and clear messaging.

The format is particularly suited to awareness-focused campaigns, helping brands build visibility, communicate key campaign messages, and encourage customers to explore further. To make the most of the placement, creative should be visually distinctive, easy to understand at a glance, and aligned with the campaign’s overall brand identity.

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Three main assets 1. Cover Slide Animated Image and Image, 2. Two Slide Images, 3. Selected SKUs in each slide are required to maximize your campaign performance. Everything else (brand name, sponsored tag, paginator) is fixed by the platform.

Uploading a video for the first cover is highly recommended. Animated Image, 5s muted, looped

• Format: MP4

• Duration: 10 seconds, muted

• Size: 700 x 674 px

• Max. file size: 10MB

One image, no SKUs at a time.

• Format: JPG or PNG

• Size:  2229 x 2145px

• Max. file size: 500 KB

One image of each slide with two SKUs at a time. Match the SKUs to the image for maximum engagement.

If an item within a slide is out of stock, it will be hidden. If all items within a slide are out of stock, the entire slide will be hidden.

Slides 1,2 are mandatory. Slides 3,4 are optional.

Poster image:  

• Format: JPG or PNG

• Size:  2229 x 2145px

• Max. file size: 500 KB

SKUs:

12 SKUs that correspond to the products featured in the poster image, and will display two SKUs at a time.

Title, Subtitle, Paragraph. Fixed and continuously display across all slides

• Title: 22 characters

• Subtitle: 42 characters

• Paragraph: 95 characters

• Call-to-Action Button : 22 characters

Customisable. e.g. Explore now, Explore [Brand name]

Customisable, within Zalando only.

These elements are fixed and do not need to be provided by you.

1. For better legible experiences:

• Image background color must be no brighter than #F3F3F3. No additional borders needed.

• Provide text elements separately rather than embedding them directly into visual assets.

• Keep all critical content (Logo, Product) within the marked safe area to ensure visibility across formats.

Safe area reference - download and reference

Right click or long hold to save.

2. Avoid all caps. Use sentence case for a clean, approachable, and consistent visual hierarchy.

3. Avoid URLs in text elements. Do not include URLs directly in text elements. Use designated link components or other approved interaction patterns to direct users to external destinations.

4. Accessibility requirements. All creatives must comply with the European Accessibility Act (EAA) guidelines for Zalando ad formats. Make sure your content complies with the Zalando standard.