Collection Teaser Image | Home Feed & Gender Home

The Collection Teaser is a mid-funnel format designed to bridge lifestyle inspiration and product exploration. It displays up to twenty-five selected SKUs to help showcase seasonal drops and support product consideration.

The format places brands’ Collections directly into the shopper's feed to drive product exploration, such as clicks and engagements. It enables users to navigate directly from the content to specific product or collection pages in a single tap.

Want to know more? Learn about the benefits of

1 / 2

2 / 2

Three main assets 1. Animated Image or Image, 2. Copies, 3. Selected SKUs are required to maximize your campaign performance.  Everything else (brand name, follow, sponsored tag) is fixed by the platform.

• Format: MP4

• Size:

• Duration: 10 seconds, muted

• Max. file size: 10MB

• Format: JPG or PNG

• Size:

• Max. file size: 500 KB

• Title: 22 characters

• Subtitle: 42 characters

• Paragraph: 95 characters

• Call-to-Action Text: 22 characters

• 25 SKUs that correspond to the products featured in the poster image

1. For better legible experiences:

• Image background color must be no brighter than #F3F3F3. No additional borders needed.

• Provide text elements separately rather than embedding them directly into visual assets.

2. Avoid all caps. Use sentence case for a clean, approachable, and consistent visual hierarchy.

3. Avoid URLs in text elements. Do not include URLs directly in text elements. Use designated link components or other approved interaction patterns to direct users to external destinations.

4. Accessibility Requirements. All creatives must comply with the European Accessibility Act (EAA) guidelines for Zalando ad formats. Make sure your content complies with the Zalando standard.