Dynamic Collection Teaser | Catalog
Format Guidelines

What is Dynamic Collection Teaser | Catalog?
The Dynamic Collection Teaser is a mid-funnel format designed to bridge lifestyle inspiration and product exploration. It contains a dynamic product carousel to showcase specific products and support consideration.
The format places brands’ Collections in the Catalog pages to drive product exploration, such as clicks and engagements. It enables users to navigate directly from the content to specific product or collection pages in a single tap.
How It Works
What You Need to Deliver
Two main assets 1. SKUs, 2. Copies are required to maximize your campaign performance. Everything else (brand name, follow button, sponsored tag) is fixed by the platform.
Copies:
Title: 22 characters
Subtitle: 42 characters
Paragraph: 95 characters
Call-to-Action Text : 22 characters
SKUs:
SKUs that correspond to the campaign.
How to Make the Content Experience Great
1. Avoid all caps. Use sentence case for a clean, approachable, and consistent visual hierarchy.
2. Avoid URLs in text elements. Do not include URLs directly in text elements. Use designated link components or other approved interaction patterns to direct users to external destinations.
Readiness Checklist
Further Questions
For questions about your campaign setup, contact your Zalando Marketing Services account team.






