In-Catalog Ads | Catalog

In-Catalog Ads are a mid-funnel format integrated within the Zalando catalog. They position products in prominent locations to help shoppers discover items while exploring specific categories.

The format is designed to connect brands with active users during their product search. By placing items directly in relevant browsing journeys, it aims to support consideration and engagement along the path to purchase.

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Two main assets 1. Image, 2. Copies are required to maximize your campaign performance. Sponsored tag is fixed by the platform.

• Format: JPG or PNG

• Size:  877 x 1266px

• Max. file size: 500 KB

• Title: 22 characters

• Subtitle: 32 characters

1. For better legible experiences:

• Image background color must be no brighter than #F3F3F3. No additional borders needed.

• Logo placement is flexible, but ensure sufficient spacing from all edges to maintain visual balance and prevent the logo from appearing cramped or clipped.

• Provide text elements separately rather than embedding them directly into visual assets.

2. Avoid all caps. Use sentence case for a clean, approachable, and consistent visual hierarchy.

3. Avoid URLs in text elements. Do not include URLs directly in text elements. Use designated link components or other approved interaction patterns to direct users to external destinations.

4. Accessibility Requirements. All creatives must comply with the European Accessibility Act (EAA) guidelines for Zalando ad formats. Make sure your content complies with the Zalando standard.