Sponsored Product Ads (SPA) | Catalog

Sponsored Products is a lower-funnel format that displays products to shoppers as they move from consideration to decision-making. 

Brands can place your sponsored product ads across Zalando catalog pages, product detail pages, and the first position of similar items carousels. It targets customers who are most likely to purchase your specific brand or product type to help drive conversion to sales.

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For Selected Article SPA there is max limit of 5,000 articles

1. Product image Requirements. All creatives must comply with Zalando image guideline. Make sure your content complies with the Zalando standard.

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  Zalando image guidelines

  Learn our technical requirements, acceptable image types, category-specific standards and AI content generation rules to get your articles approved quickly.