From having data to using it
Coffee & Commerce Episode 1
For our first conversation, Ignacio Royo Hernandez sits down with Johannes Bandick from MAG to explore what it takes to move from simply having data to actually using it to power better decisions.
“ When it comes to data, the talk on LinkedIn is one thing. The reality in the industry is another. There is still a huge opportunity. ”
Nacho Royo HernandezFashion Commercial Director at Zalando
From data to action
Fashion businesses have access to more data than ever. But having access to data is only the starting point. The conversation explores what it takes to build the foundations that turn data into something teams can actually use: making data accessible and available at the right speed, creating the right structure, and putting the right context around it.
They discuss how direct data sharing can create new visibility into demand, stock and operational performance — and how combining platform data with a brand's own information can unlock new opportunities to optimise the business.
What does that look like in practice?
From identifying traffic signals before products start selling to using data to improve stock planning, the conversation highlights how connected data can help businesses act earlier and make more informed decisions. They also explore the operational side: how automation can replace repetitive manual processes, allowing teams to spend less time working through errors, spreadsheets and reports and more time on the work that creates value.
Building the foundation
01 — Structure: Create a consistent way of organising and interpreting data.
02 — Prioritise: Focus on the data points that matter most to the business and its goals.
03 — Connect: Bring external signals together with internal business data to create more actionable insights.
04 — Automate: Turn proven workflows into automated processes that reduce manual work and help teams operate at greater scale.
The opportunity goes beyond efficiency. Better data foundations can support everything from stock and assortment optimisation to demand forecasting, pricing and customer experience.
So, where does data go next?
The conversation looks at what brands and platforms can build when data is not just available, but connected, contextualised and actionable — and what that could mean for the future of commerce.
And, of course, all of this is best discussed over a coffee ☕️
