Why Levi’s Chose SCAYLE and ZEOS to Accelerate its D2C Strategy

But in today’s retail landscape, great products are just the start. Shoppers want more, markets move faster and retail technology has to keep up.

That is why Levi’s partnered with SCAYLE and ZEOS. Together, they are backing the next stage of the brand’s direct-to-consumer (D2C) strategy across Canada, Europe and the United States (US).

By combining SCAYLE’s commerce platform and ZEOS’ logistics expertise, we are giving Levi’s the foundation to deliver world-class experiences at scale.

That’s why Levi’s chose SCAYLE and ZEOS to back the next stage of its direct-to-consumer strategy across the US, Canada, and Europe. With SCAYLE’s retailer-built enterprise commerce platform and ZEOS’ logistics and fulfillment expertise, the partnership gives Levi’s the foundation to continue delivering world-class experiences at a global scale.

In fashion, the path from search to checkout is anything but linear. Shoppers rarely know exactly what they want from the start. They browse and explore to find an item they’ll be confident in – taking inspiration from anywhere from stores to LLMs. Today, every touchpoint has the potential to become a sale. That’s why fashion demands a different kind of commerce platform. It needs technology that keeps every moment of inspiration connected to the shopping journey, turning great merchandising into even greater experiences – and ultimately, into revenue. Developed by real retail experts, SCAYLE, the eCommerce platform built for enterprise retail, was designed around how fashion is actually shopped. Every capability is shaped by Europe’s largest fashion platform – Zalando – and refined through millions of real customer interactions.

"Over the past several years, we’ve been rewiring Levi’s® to operate as a best-in-class, direct-to-consumer-first retailer, grounded in a deep understanding of how and where our fans want to engage with us.

With SCAYLE, we’ve found a partner that brings a deep understanding of fashion, enabling us to build a modern, AI-powered e-commerce platform that will further elevate the Levi’s.com experience while best showcasing our full head-to-toe denim lifestyle offering.

Together, we’re creating a differentiated brand experience that only Levi’s® can deliver. "Jason Keinath, Vice President of Product Management and UX at Levi Strauss & Co.