Sponsored Collection with Fossil

Expand marketing to boost consideration with the Ad Manager

Fossil, uses design and innovation to create distinctive watches, wearables and accessories. For more than 40 years, Fossil has been designing timepieces and accessories that symbolize quality, craftsmanship and exceptional value. Fossil began running campaigns with ZMS in January 2022 and adopted the Ad Manager in August 2024. Since then, they’ve consistently run Sponsored Products and Sponsored Collections campaigns through the Ad Manager.

Objectives:

Increase visibility and engagement of Fossil’s women’s collection by showcasing sponsored SKUs to high-intent shoppers in key European markets.
Tap into a broader customer base and reinforce brand identity and style through a customized collection “The clock is Ticking - don’t Miss out”

Stand out with Sponsored Collection campaign

Fossil launched a Sponsored Collection campaign leveraging their Brand Home originally activated across 12 countries. To amplify performance, the campaign was strategically boosted in five key markets: Germany, Switzerland, France, Italy, and Belgium.

Fossil strategically targeted app users with high engagement on Zalando. The initiative successfully attracted new customers, expanding Fossil’s organic reach and setting the stage for future marketing activation. During the Sponsored collection campaign, the Jewelry Sponsored Product campaign delivered a 10.9% increase in CTR and a 20.9% uplift in add-to-cart rates compared to the pre-campaign baseline.

51,329PDP views
10.76%CTR
+77,4%New brand followers
+95,6%New customers acquired

“ Fossil’s Sponsored Collection campaign on Zalando was a huge success — boosting visibility, engagement, and strengthening our brand identity. We hit a record high CTR, grew brand followers by over 77%, and brought in a wave of new customers, fully delivering on our goals. ”
Daniel SchieleSr. Marketing Manager