Splash Screen Takeover
Own the moment. Own the app.
Dominate the Zalando storefront with a competition-free video takeover
The Splash Screen Takeover is our premium video format, built for maximum impact. It’s your brand’s chance to grab a high-quality moment right when it matters: the second a shopper opens the Zalando app. Whether you’re dropping a new release or sharing what your brand stands for, this is how you drive massive awareness among millions of our most engaged Enthusiasts.
It is designed for maximum reach and immediate shopper action.
A natural part of the Zalando experience
We’ve designed the App Takeover to feel like a natural part of the Zalando experience: immersive, high-impact, and effortless.
- 01Maximum reach capturing users’ full attention when the app opens
- 0224-hour exclusivity Competition and ‘noise’ free format for one day
- 03Exclusive placement reserved for our most strategic partners and campaigns
- 04Drive action by encouraging further brand or product discovery, and brand followership
Case Study: Capturing Valentine's Hearts with Swarovski
Valentine’s Day is an important commercial moment for Swarovski. The brand wanted to celebrate this special occasion through its new ‘Charming Love’ campaign, featuring the iconic star Ariana Grande.
See how ZMS helped Swarovski drive deep brand engagement with the Splash Screen Takeover and other awareness formats.
Watch the full Swarovski showcase here!
- +38%viewable impressions (vs. HPTO app, Jan '25)
- +13%brand follows (Feb vs. Jan)
- +95%Brand Home visits (Feb vs. Jan)
The Splash Screen Specs + User Guide
Download the Splash Screen creative guidelines and user guide.
