Splash Screen Takeover
Own the moment. Own the app.
Own the moment. Own the app.
The App Takeover is our premium video format, built for maximum impact. It’s your brand’s chance to grab a high-quality moment right when it matters: the second a shopper opens the Zalando app. Whether you’re dropping a new release or sharing what your brand stands for, this is how you drive massive awareness among millions of our most engaged Enthusiasts.
The user experience
A natural part of the Zalando experience: immersive, high-impact & effortless
Immediate engagement
Your campaign greets users the moment they open the app.
Respectful audio
The video autoplays on mute, so we always respect the user's settings.
Direct interaction
While the video plays, your brand profile is right there, making it easy for shoppers to lean in.
One-tap follow
If they aren’t following you yet, a "Follow" button appears instantly.
Your preferred destination
A quick tap on your logo or avatar takes users straight to your Brand Home, a curated catalog, or a specific profile.
A lasting impression
Once the video ends, the screen stays active for 2 seconds, just enough time for the message to sink in, before landing the user smoothly on their main Zalando Feed.
A natural part of the Zalando experience
We’ve designed the App Takeover to feel like a natural part of the Zalando experience: immersive, high-impact, and effortless.
- 01Immediate engagement: Your campaign greets users the moment they open the app.
- 02Respectful audio: The video autoplays on mute, so we always respect the user's settings.
- 03Direct interaction: While the video plays, your brand profile is right there, making it easy for shoppers to lean in.
- 04One-tap follow: If they aren’t following you yet, a "Follow" button appears instantly.
- 05Your preferred destination: A quick tap on your logo or avatar takes users straight to your Brand Home, a curated catalog, or a specific profile.
Build meaningful connections
- 3.5Kbrands working with our Marketing Services
- 70Kcampaigns launched, together with you
- 143Mviewable impressions, per day
Creative Guidelines
Video specs Format: 9:16 (720x1280) 11, MP4, AAC Audio12. Max file size: 20MB13. Duration: 5-8 seconds
Poster image specs Format: JPG or PNG, 9:16 (1080x1920)15. Max file size: 10MB16 Recommended: finish the video with a clear logo placement, as this screen will be visible until the format closes.
Accessibility All assets must include alternative texts for voice over technology (in accordance with EAA). Ensure a maximum of 3 flashes per second to meet safety guidelines
