Manage Mix & Match sets in zDirect

Mix & Match lets you group complementary articles from your brand to showcase together on Zalando. By grouping matching styles, fabrics or patterns (such as a bikini top and bottom, or a suit blazer and trousers), you help customers discover and buy full sets.

On product detail pages, items appear under dedicated sections such as Matching items or Perfect pairings for beauty products. Allowing customers to select different sizes for each item solves fit challenges, increases order value and lowers size-related returns.

• Tailoring: Blazer, vest and trousers

• Beachwear: Bikini top, bottom and beach accessories

• Underwear and nightwear: Bras, briefs, pyjama tops and bottoms

• Sports and tracksuits: Sports bras, t-shirts, joggers and leggings

• Jewellery and accessories: Necklaces, earrings, bracelets or bags with matching wallets

• Beauty: Complementary products addressing the same routine (e.g. shampoo and conditioner)

• Curated outfits ("Shop the look"): Stylist-selected combinations across different brands

• Collections: Seasonal theme groupings spanning multiple brands

• Similar items: Non-complementary items or articles with the same purpose (e.g. two swimsuits)

• Mixed assortments: Combining adult and kids articles in one set

• Increased conversion: Mix & Match articles show a 3% to 5% increase in add-to-basket rates.

• Lower return rates: Customers can select different sizes for matching tops and bottoms, reducing fit-related returns.

• Full autonomy: Create, edit and delete product sets directly in zDirect with updates going live within 5 to 10 minutes.

Watch this brief video to see how to create and manage your Mix & Match sets directly in zDirect.

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Before creating sets, make sure your articles meet these requirements:

• Account access: Available for Partner Program partners selling via zDirect with Merchant Admin or Merchant Manager roles.

• Active stock: Articles must be active Zalando article colour variants owned by your brand.

• Brand consistency: All articles in a set must belong to the same brand.

• Colour alignment: All items in a set must share the same primary colour attribute tag in Zalando's catalogue.

• Set size: Each set must contain between 2 and 10 article variants.

• Unique membership: An article variant can belong to only one set at a time.

1. Log in to zDirect.

2. Go to Articles > Article Listing.

3. Select Manage article sets.

4. This will bring you to the Set listing page.

1. Select Create set.

2. Enter up to 10 Zalando article variants (separated by commas).

3. Review the visual thumbnails to verify your selected items.

1. When attempting to add non-compliant articles, zDirect displays specific validation errors on the Set creation page. 

2. Check for the following error scenarios: 

3. Existing set assignment: If a Zalando article variant already belongs to an existing set, an error alert will display. 

4. Colour attribute mismatch: If an article's primary colour tag differs from the reference colour of the set, its colour name will highlight in red. 

5. If an error is detected, the Create set button in the bottom-right corner will remain disabled. 

6. Remove or replace the problematic article variant until all automated checks pass and the Create set button becomes active.

1. Once all variants pass validation, select Create set to confirm.

2. Your set will be published and appear live on Zalando product pages within 5 to 10 minutes.

1. To search for a set, enter any Zalando article variant that belongs to it into the search bar.

2. Select Edit to add or remove article variants, or select Delete to remove the set permanently.

3. Selecting Edit returns you to the Set creation page, while selecting Delete opens a deletion prompt.