zDirect Marketing module highlights
This article provides an overview of the latest features in the zDirect marketing module.
Explore three key updates designed to help you optimise campaign strategies and boost performance. Learn how these enhancements streamline your campaign management and improve your overall performance.
1. Drive discovery with Sponsored Boards
Sponsored Boards (Open Beta) is a new ad format designed to transform how customers discover your brand on Zalando.
Key benefits:
Interactive brand storytelling: Immerse shoppers in your world using a social-native grid that brings your articles to life and actively invites exploration.
Targeted audience connection: Reach your ideal shoppers and build a lasting relationship through board follows for ongoing updates.
Highly efficient reach: Maximise your campaign investment with a format designed to deliver competitive visibility and cost-effective clicks.
Learn more about Sponsored Boards.
2. Manage multiple campaigns at once
This dashboard tool enables partners managing five or more campaigns to execute updates, such as modifying end dates, configuring individual budgets per country or campaign, or pausing and resuming campaigns, simultaneously.
Key benefits:
Scalable management: Streamlines high-volume campaign operations into a single, centralised workflow.
Time savings: Replaces tedious, one-by-one manual adjustments with instantaneous bulk execution.
Learn more about bulk edits campaign management.
3. Optimise return rates for Sponsored Products
This automated profitability control feature within Ad Manager (compatible with both Dynamic and Custom Selection) dynamically suppresses your top 20% highest-returning article variants from Sponsored Products campaigns.
Key benefits:
Protected margins: Reduces ad spend waste on assortment that frequently results in costly post-purchase returns.
Automated maintenance: Eliminates the manual work required to audit, filter and curate high-return articles from campaign lists.
Learn more about Return Rate Optimisation.
Find out more
You have more questions about Sponsored Products? Find answers in this dedicated FAQ article linked below.
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