Ad Manager: Selected Sponsored products explained

While creating a Conversion Campaign, you’ll get two options to select articles. Selected Sponsored Products allows you to manually select the articles you’d like to include in your campaign.

Choose this option when you want to promote specific articles from your assortment.

If you’d like your articles to be dynamically selected by ZMS Ad Manager for optimal performance, choose Dynamic Sponsored products instead.

With Selected Sponsored Products you’re fully in control of what Zalando customers will see in your campaign. You can customise the collection that’s going to be promoted and make it specific to your goals.

For example, you could use Selected Sponsored Products to promote key styles for the season, new arrivals, or articles with high stock levels.