Analyse your Brand Home and follower growth

This video shows you how to evaluate your Brand Home performance and follower growth. Below this demo, you'll find a guide on the topics discussed and timestamps - this will allow you to skip to the part that interests you most.

Scorecard deep dive 00:27

Brand Home traffic 05:51

Category links performance 09:03

Followers insights 13:53

1. Access your Brand Homes CMS account.

2. Open the dashboard in multiple different ways:Either directly from the top navigation bar or, open the Collections or Brand Home tab and click Insights dashboard in the upper-right side of the screen.

3. Once the Insights dashboard opens navigate to the filters to refine your data:

The scorecard provides a quick overview of your brand's performance based on key performance indicators (KPIs).

This section displays a graph and a table showing the performance of your category links.

• The graph shows the trend of category links clicks and category links clicks per user. Focus on the long-term trend rather than daily fluctuations to see how your categories are performing overall.

• The table below the graph ranks your category links by the number of clicks, allowing you to see which categories are the most successful.

This table ranks your top 5 Collections based on different metrics.

• The first column is ranked by total views.

• The second column is ranked by total clicks.

• The third column is ranked by Average daily CTR (click-through rate). A high CTR indicates a Collection is highly relevant and engaging to the customer. For example, a Collection with a high CTR is performing well because it is driving more clicks relative to its views.

1. Open the Brand Home tab and then click the Insights dashboard button on the right side of the screen.

2. Once the Insights dashboard opens, click on the Followers tab.

3. Filter the follower data by country and fashion preference (e.g., men or women) to dive deeper into the insights.

• The top graph shows the total number of followers over time, split by gender. You can see the total number of followers you started with and how the number has grown until now.

• The bottom graph shows new followers versus new unfollowers on a daily basis. Ideally, the new followers should consistently outpace the unfollowers.

The table at the bottom of the page provides a detailed view of follower metrics for each sub-brand, including total followers, new followers and new unfollowers.