Brand Homes glossary
Definitions to Brand Homes specific performance indicators (KPIs) and terms.
Analysing your performance with the knowledge of the definitions of each KPI will help you make the most of your Brand Home. Key performance indicators or short KPIs are your barometer on how well the assets you shared on your Brand Home perform.
Discover our attribution model and understand the displayed KPIs through the help of our KPI glossary.
KPI glossary
All KPIs used within the Insights dashboard of your Brand Homes content management system (CMS) listed in alphabetical order below.
Good to know
Quickly find the KPI you are looking for by pressing the following keys on your keyboard simultaneously to open a search bar and type in the term you are looking for.
For Windows: Press the Ctrl key and the F key.
For Mac: Press the Command key (the ⌘ key) and the F key.
Access your Insights dashboard
You can open the dashboard in multiple different ways.
Either directly from the top navigation bar or, open the Collections or Brand Home tab and click Insights dashboard in the upper-right side of the screen.

Find the glossary in the dashboard
Once the Insights dashboard opens in a new browser tab, you can also quickly navigate to this glossary by clicking on the KPI glossary button in the upper-right corner of the dashboard.

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