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At Zalando, we’ve always believed that streetwear is more than just fashion —it’s a living, breathing expression of local culture.
The changing face of beauty: How the industry is evolving and the opportunities we see for partners on Zalando.
Beyond the slopes: LAAX Open 2025 brought snow sports, community, and creativity together
More news and stories
STRATEGY
Our strategic spotlight
Supercharging commerce with content, we’re transforming how customers shop and connect with your brand through inspiration and entertainment.
Expanding into lifestyle to meet unique customer needs, allowing you to connect with Zalando audiences on a deeper level.
Differentiating through quality at every stage of the customer journey. Discover how we drive customer satisfaction and benefit you as our partner.
Our services
Explore our services
Closer to your customers, elevating your business. Discover our tailored services designed to enhance engagement, boost experiences, and drive growth. We provide the tools and support you need to strengthen your connection with customers and maximise your impact. Let’s dive in!
Your Success
Fulfill your potential and your orders
Understand your customers and build lasting relationships
Transform your brand with customer-centric marketing and our Marketing Services. Access insights, forge connections, and achieve measurable results.
Find new customers who love your brand
Discover new customers who will fall in love with your brand. Engage fresh audiences and expand your reach. Start connecting today by using our Marketing Services.
Manage multichannel logistics with ease
Streamline your logistics and unlock Europe’s potential. Access our vast network, simplify shipping, and enhance customer satisfaction through our multi-channel logistics.
Expand and operate in new markets like a local
Expand and thrive in new markets like a local. Access tailored solutions and insights to connect with customers. Start your journey today with our Logistics Solutions.
Zalando Partner University
Whether you’re a new joiner or a seasoned partner, we’ve heaps of educational content to help you get the most out of our services
Welcome to Zalando Partner University!
You’ll find an overview of the new University knowledge portal, what it is, how to navigate it and where to find your key support tools.
Mid-season sale Spring/Summer 2025
Here you’ll find an overview of all SS25 mid-season sale dates and how to participate.
Category
Image guidelines
Here you’ll find every one of Zalando’s general and assortment specific image guidelines.
Category
Image guidelines
Here you’ll find every one of Zalando’s general and assortment specific image guidelines.
zDirect onboarding: Getting started
Learn about zDirect, how to access it and how to use the zDirect onboarding dashboard.
zDirect onboarding: Account setup
Here we provide information on how to activate your account and the first tasks you’ll need to complete when starting out with zDirect
zDirect onboarding: Market setup
Market setup is the onboarding stage where you’ll provide Zalando with details such as bank account, billing, VAT information etc. for the market you’re setting up.
Key dates to remember 2025
These dates include new article onboarding date, season switch, retagging submission deadline, and assortment quality measures.
Seasonality on Zalando
Here you'll find the information about Zalando seasonal timeline and how to tag your articles.
Season timeline and season switch
A season switch is the process of transitioning from the current sales season to a new season in the catalogues. We will always ensure to inform partners of the finalised dates through the ZPU and by email.
Season retagging
Retagging is the process of updating an article’s designated season. Find out how and when you can do this in this article.
Webinar calendar overview
Here you can find the schedule and subjects of our upcoming webinars, register for any that you’re interested in, and watch recordings of any that have already taken place.
Webinar calendar overview
Here you can find the schedule and subjects of our upcoming webinars, register for any that you’re interested in, and watch recordings of webinars that have already taken place.
Stay compliant with the General Product Safety Regulation (GPSR) - webinar
In this webinar, recorded in January 2025, you will learn about the changes in the regulation and how to submit the required product safety information to ensure accurate data display on the product detail page (PDP).
Assortment guidance webinar
In this webinar, recorded in October 2024, you will gain useful insights on assortment composition and relevance, retagging, article attributes and return rates.
Case study
- 107Mimpressions
- 103Munique Zalando users reached
- +153%uplift in PDP Views