Partner Program markets overview
Discover all the countries you can reach through Partner Program, including assortment specifications.
Our Partner Program connects you directly with around 52 million active customers across Europe. Below, you’ll find an overview of all available markets, along with specific considerations to help you plan your expansion.
Good to know
The Partner Program is expanding to Bulgaria, Greece, and Portugal as part of our long-term growth strategy. Find more information on how to expand to new markets here.
Greece and Portugal will go live in April 2026. You can kick off the expansion process in March 2026. The launch of Bulgaria will follow later in 2026 and will be announced in the Spring Update 2026.
Note that the Beauty category is only available in a select number of markets, which are detailed in the next section of this article.
Beauty category availability
Below you will find an overview of the available Partner Program markets that are also covering the Beauty category. This category is continuously expanding, but for now, it is only available in the following countries.
Good to know
Before deciding to expand, please review the available logistics solutions and authorised carriers for each country to ensure feasibility. Note that some markets may only be accessible through a specific logistics setup.
- 1
Available via own fulfilment only.
- 2
Available as of April 2026