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All you need to know to start your partnership with Zalando.
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Discover Connected Retail
Find out more about Connected Retail's rules, requirements, and the additional services we offer, such as marketing and logistics.
Onboard with Zalando
Onboard to Connected Retail with guides on how to get access to the platform, add articles through the CR tools, understand its features, and launch your store on Zalando.
Platform compliance
Stay compliant with Zalando's data, legal, and safety requirements, including EPR, Quality Assurance, pricing, product safety and labelling standards.
Sustainability
Understand Zalando's sustainability guidelines, and how to add sustainability data to articles here.
Steps to partnership
Platform Rules
Find the current version of the Platform Rules here to view or download.
Get to know Connected Retail
Discover the advantages of joining our Connected Retail program.
The Zalando logistics providers: an overview
Please find here an overview of the Logistics providers per country.
The integration process
Here we give you a detailed insight into all the necessary steps that you have to complete to connect your individual shop(s) to our platform as quickly as possible
How to start article creation
Here you’ll find information about how to fill in the Partner Master Data document so you can start creating articles
How to create articles on Zalando
Here we outline how you can create articles using zDirect, what information is required and when you can request support with creating articles to sell on Zalando.
What is the EU Extended Producer Responsibility (EPR) batteries regulation and what do I need to do?
Here we outline what the EU batteries regulation brings in terms of EPR and what partners selling products containing batteries have to do.
EU General Product Safety Regulation (GPSR)-related data requirements
Find out how to check if you're GPSR-compliant as a Connected Retail partner, and the steps you can take to make sure that you are.
DAC7 platform reporting obligation - FAQs
This article contains a list of frequently asked questions concerning the new DAC7 platform reporting obligation.
Sustainability requirements for Zalando partners
An overview of all sustainability and responsible-production guidelines for Zalando partners, along with links to where you can find more information.
Sustainability communications policy and guidelines
We have updated the way that sustainability-related product information is named and displayed. Find out how this might impact your article onboarding here.
Changes in our approach to Connected Retail Sustainability Product Standards
In Q2 2025 we implemented changes to the Sustainability Product Standards criteria. Please find details below outlining these changes.
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Still have questions?
If you couldn't find the answers here, you can request support from Zalando's Partner Care team.



