Brand Homes asset specifications

You can submit several content formats to create your Brand Home in the Brand Homes CMS (Content management system).

• Collections

  • Main Stage

• Brand Home

• Brand Stories

This article contains details about image and video dimensions, file types and sizes, as well as examples and best practices to help you create your Brand Home assets correctly and ensure a swift approval.

Learn more about our review process and lead times by reading the article linked below.

• • Article
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  Brand Homes assets review process and lead times

Each Brand Home starts with a header section. This is the perfect place to introduce your brand and navigate customers to your article selection.

Your Brand Home header consists of the following elements:

• Brief copy that conveys the personality of your brand

• Header image

• Follow button

• Navigation menu with category links

To make sure your Brand Home header looks great on desktop, mobile and app, you need to submit two images each in different ratios. Find further guidelines, examples and best practices about images in this article.

Submit two images with the following specifications:

• 2079 x 1000 px for desktop

• 2229 x 2145 px for mobile and app

• File size: max. 2MB each

• File type: JPG

Your Brand Home header copy is where you have space to introduce your brand and catch customers attention. Make sure to check out our Brand Homes content guidelines so you are aware of dos and don'ts around tone of voice and further details about copy and terminology.

All text must be translated into the markets language and submitted following these requirements:

• Title: max. 21 characters

• Subtitle: max. 37 characters

• Optional description: max. 95 characters

• All text must be translated into relevant languages

Image or video Collections are a powerful tool that lets you connect various articles with your creative assets. Excite and engage customers by using collections to showcase your key products, stories, capsules, hot drops, brand and influencer collaborations and more.

Additionally, you can further showcase selected articles by adding a Main Stage within your Collection. Customers will discover Collection teasers in your Brand Home while browsing the Zalando Homepage. 

Customers can discover Collection teasers in two places, your Brand Home and while browsing on Zalando. Optionally, you can also add Main Stage sections to the landing page of your Collection to provide more context and increase the chances of higher conversions. The availability of Main Stage sections will depend on the size of your Collection.

Your image Collection consists of the following elements:

• Header image

• Copy encouraging customers to browse your Collection

• Shop Now call-to-action button

• Articles

To ensure your Collections header looks great on desktop, mobile and app, you need to submit two images each in different ratios. Find further guidelines, examples and best practices about images in this article.

Submit two images with the following specifications:

• 2079 x 1000 px for desktop

• 2229 x 2145 px for mobile and app

• File size: max. 2MB each

• File type: JPG

Your Collections copy is where you have space to introduce article selection and catch customers attention. Make sure to check out our Brand Homes content guidelines so you are aware of dos and don'ts around tone of voice and further details about copy and terminology.

All text must be translated into the markets language and submitted following these requirements:

• Brand name: max. 21 characters

• Subtitle: max. 37 characters

• Optional description: max. 95 characters

Evaluate the performance of the articles you are adding to your Collections. If you are a Partner Program and/or Connected Retail Partner, review these insights in zDirect. As a Wholesale Partner, please review these insights in your performance insights.

• Use Zalando Config. SKUs e.g. MO421U027-C11

• Quantity: min. 5 - max. 800 articles 

Catch customers attention with a video collection. Optionally, you can also add Main Stage sections to the landing page of your Collection to provide even more context and increase the chances of higher conversions. The availability of Main Stage sections will depend on the size of your Collection.

Video Collection contains the following elements:

• Header video and thumbnail

• Copy to catch customers attention

• Shop Now call-to-action button

• Articles

Find further guidelines, examples and best practices about video and further content in this article before you start creating to make sure all your submitted assets are aligned with our requirements.

Submit your video with these described specifications:

• Video resolution: 1920 x 1080 px

• Aspect ratio: 16:9

• File type: mp4

• Max. file size: 20MB

• Video duration: min. 5 seconds, max. 60 seconds

A thumbnail is a small, static image that acts as a preview or cover.

• Resolution: 1920 x 1080 px

• File type: JPG

• Max. file size: 2MB

Inspire customers to shop your brand with a catchy copy. Make sure to read our Brand Homes content guidelines so you are aware of dos and don'ts around tone of voice and further details about copy and terminology.

All text must be translated into the markets language and submitted following these requirements:

• Brand name: max. 21 characters

• Subtitle: max. 37 characters

• Optional description: max. 95 characters

Evaluate the performance of the articles you are adding to your Collections. If you are a Partner Program and/or Connected Retail Partner, review these insights in zDirect. As a Wholesale Partner, please review these insights in your performance insights.

• Use Zalando Config. SKUs e.g. MO421U027-C11

• Quantity: min. 5 - max. 800 articles

You can add this section within your Collection landing page to showcase your articles even further. Drive more traffic to your product detail pages (PDPs) by creating a Main Stage with copy and images by showing a selection of your articles, peaking customers interest.

To create a Main Stage you need to showcase a minimum of 3 Zalando SKUs and add at least one of these listed assets relevant to your article selection:

• Image 3648 x 1749 px

• Localised title and subtitle, max. 22 and 42 characters respectively

• Localised description of max. 300 characters providing background on the highlighted articles

Use a single element like an image, title and subtitle or description to mix and match them as you like. Adding an image to your Main Stage is optional, if you do decide to add one, adhere to the following specifications:

• Resolution: 3648 x 1749 px

• File type: JPG

• File size: max. 2MB

Adding a title and subtitle or long description to your Main Stage is optional. Should you decide to add a copy, adhere to the following specifications:

• Title: max. 22 characters

• Subtitle: max. 42 characters

• Long description: max. 300 characters

• Mandatory: Minimum of 3 articles from your Collection have to be selected for your Main Stage.

• You'll need a minimum of 8 Zalando SKUs in your article list to create a Main Stage.

• Depending on the size of your Collection, you can feature up to 4 Main Stages on your landing page.

Brand Stories are vertical videos with a 9:16 format that are ideal for showcasing your brand's history, values, and stories related to your products and collections. Brand Stories will appear within the Brand Home and are an effective way to increase brand awareness and engage with your audience on Zalando.

• Vertical video

• Copy to introduce the Story

• Follow button

• Articles (optional)

Evaluate the performance of the articles you are adding to your Collections. If you are a Partner Program and/or Connected Retail Partner, review these insights in zDirect. As a Wholesale Partner, please review these insights in your performance insights.

• Use Zalando Config. SKUs e.g. MO421U027-C11

• Quantity: min. 5 - max. 800 articles

To make sure your content can be approved quickly also read our Brand Homes content guidelines so you are aware of dos and don'ts around tone of voice and further details about copy and terminology.

The assets for your Brand Story have to be submitted with the below listed specifications and text must be translated into the market language:

Take your Brand Home to the next level and get inspired by these helpful tips and examples of favourite Brand Homes. 

Assortment selection and placement

Make your selection based on functionality, category or objective. Attach articles where it makes most sense.

Category links

To optimise your category links, consider narrowing them down to 7 or less and organising them in a way that reflects your best-selling categories and seasonal demand. 

Good to know

Include New arrivals or New in as one of your category links, as it's typically the most clicked link.

Share fresh content

To ensure that your content remains relevant and engaging for your audience, it's important to keep it seasonally up-to-date.

Brand consistency

Create a seamless flow throughout your Brand Home. Maintain a consistent color theme and branding across all elements of the page. This will establish a strong brand identity and deliver a cohesive user experience that helps visitors connect with your brand.

Visuals that support your message

Capture attention and convey your brand's unique voice and message. Keep your audiences point of view in mind, make sure copy and visual communicate your idea clearly.

Choose a header image or video that aligns with the overall message you are communicating. Use engaging and informative, localised language in your copy to describe the theme of your Collection.

Make sure you stay aligned with our content guidelines as well as review process and lead times by reading the articles listed below.

• Brand Homes asset specifications

• Brand Homes content guidelines

Good to know

Use pre-approved copy suggestions for translations and ensure speedy approval. Download the file from the download section of this article.

You can open the file either in Microsoft Excel or import it to Google Sheets, find out how, by reading this guide from Googles knowledge-base.

Strong video and thumbnail

• Make sure people will understand immediately what your video is about by choosing a strong thumbnail, optimally including your logo.

• Start strong in your videos and lead with a clear hook within the first few seconds to capture people’s attention. Keep your audience engaged throughout the entire video.

• A video runtime of around 6-20 seconds is the sweet spot.

Go the extra mile with Main Stage

Drive more traffic to your product detail pages (PDPs) by creating a Main Stage with copy and images by showing a selection of your articles, peaking customers interest.