Create a Brand Story

This video shows you how to create a Brand Story. Below the demo, you'll find a guide on the topics discussed and timestamps - this will allow you to skip to the part that interests you most.

Name and market set up 01:03

Add assets and copy 02:46

Add articles optionally 07:08

Brand Story preview 08:20

Publish your Brand Story 09:33

1. Log into your Brand Homes CMS. Open the Brand Stories tab at the upper-left corner of your screen.

2. Click Create new Brand Story at the upper-right of your screen.

3. Enter a Title for your Brand Story, this title is only visible to you. Then continue by selecting Target groups (Men/Women/Kids) as well as the Target markets. 

4. Click Next to move to the next step.

5. Upload Primary assets in the required formats.

6. While the video is still being uploaded, continue by adding the localised Copy by selecting the Markets on the left side of your screen.

   • Preview your teaser by scrolling to the bottom of the page.

   • Due to legal restrictions, you MUST upload an additional video with French audio or subtitles if you want to target your Story to France. 

   • If you want, you can also use localised videos for any of the remaining selected target markets.

   • To add a localised video: Click on the Market on the left. Then click Add localised video, and Upload.

7. After you have added the required assets, click Next.

8. If you want, you can attach articles to your Brand Story by clicking Attach articles. Otherwise, leave no attachment selected and click Next.

9. In the last step, you can preview your Brand Story in full view, including the attached articles. 

10. If everything looks as intended, you can proceed to Request review. Wait for approval.

11. Once approved, log back in to the Brand Homes CMS, open the Brand Stories tab and click Publish next to the Brand Story title.

1. Click Add articles in the lower-left corner.

2. Paste the list of Zalando Config. SKU codes that you want to feature in your Brand Story.

   • SKUs that don’t exist in our system (i.e. unknown, invalid codes, Supplier SKUs) will be highlighted in red and won’t be added to the Brand Story.

   • Double-check whether you can fix the highlighted SKUs, and if not, remove the SKUs.

3. Once you have added at least 5 valid SKUs, you can click Add articles.

4. On the left side, you can see the breakdown by market. If a market is highlighted in red, it means that there are currently fewer than 5 available SKUs in that country and if published, your Brand Story will not actually go live in that market until the minimum threshold is met.

   • The Brand Story will automatically go online when the minimum SKU threshold is reached and vice versa.

   • You can check the latest status of your published Brand Stories in Publish Settings.

5. If you now want to add additional articles within this step, click on All markets in the upper-left, then the Add articles button.

6. Once done, click Next.

Every time you create or update a Brand Story, it will need to undergo a review which may take up to 5 working days. 

To receive an email once your content was approved, set up your Notification preferences as described here. After receiving the approval email you will have to log back into your Brand Homes CMS account, open the Brand Home tab and click the Publish button next to the approved Brand Home title.

1. Open the Brand Story page from the Brand Story tab.

2. Click on the Request review button in the upper-right corner.

If you cannot click the Request review button, there's a chance that you haven't added all the assets required for a Brand Homes header. Learn how to resolve this and other potential issues here.

1. After we have approved your Brand Story, open the Brand Stories tab in the Brand Homes CMS.

2. In the Action required section, click the Publish button next to the Brand Story title.

1. Log in to your Brand Homes CMS account. Open the Brand Stories tab.

2. From the overview page, click on the Brand Story you want to edit.

3. After you have finished making edits, click Request review.

4. Once approved, you can publish the new version of the Brand Story by clicking the Publish button, visible in the Brand Stories tab.

While you are making changes to a published Brand Story. The previously approved version will remain online until you publish a newer version of that Brand Story. Any Brand Stories which can be published will appear in the Action required section in the Brand Stories tab.

Unpublishing or updating outdated content is important in order to keep your Brand Home relevant for your customers and protect your reputation. This also means cleaning up and unpublishing specific seasonal or event-focused Collections like Holidays, Valentine's Day, International Women's Day, Mother’s Day, and so on, once the event has passed.

1. Click on the down arrow next to the Brand Story status.

2. Click Unpublish. 

Alternatively, you can also permanently delete it from the overview page by clicking on the down arrow and then Delete.

Each article (SKU) status is listed and described below. 

• Available: The article is in stock and buyable on Zalando.

• Out of stock: The article is currently out of stock.

• Missing: The article is blocked, blocked in a specific market (e.g. Partner Program), or required product data is missing (e.g. price, image).

• Sign in to your Brand Homes CMS account. 

• Open the Brand Stories tab.

• Click on the down arrow next to the Brand Story status, then Publish settings. 

A pop-up window will open, where you'll find your Brand Story ID and URLs (Links).

• • Article
  • New

  Brand Homes asset specifications

• • Article
  • New

  Brand Homes content guidelines

• • Article
  • New

  Sustainability guide for Brand Homes