Marketing Services
Ad Formats Guidelines
Stay effective and compliant.
What do the guidelines cover
Data driven & holistic campaign insights
Here you’ll find every one of Zalando’s Ad formats guidelines. These contain technical image requirements, as well as best practice image examples and article styling tips. Use these guidelines to understand the requirements for each format and create creatives that are both effective and compliant.
- 01Technical specifications for images and other creative assets
- 02Best-practice examples to help you create effective ads
- 03Article styling tips for a consistent and engaging experience
- 04Ad formats across Awareness, Collection, and Consideration stages
- 05European Accessibility Act (EAA) requirements for applicable ad formats
Compliance
European Accessibility Act (EAA)
Find ZMS's accessibility guidelines for its formats here.
Ad formats
Awareness
Ad Formats
Consideration
Ad Formats
